Our campaign began with a teaser film from Psychasec, a company from the Altered Carbon universe that promised humanity immortality at a price. The first post from their socials was a beautiful product video with a dark glitch.
The glitch contained a reddit link in one frame where we "leaked" cinemagraphs and images from the set to get people talking.
As fans were searching for answers, a Psychasec representative replied to social chatter in real time.
But wait, is this real? You tell us. We took Psychasec to the biggest tech and hardware show in the world. CES 2018.
And finally, we dropped one of our Psychasec products in the real world...
