"To protest, non-violent protest, is as American as it gets, so we knelt with them today to let them know that we're a unified front. There ain't no dividing us. I guess we're all son-of-a-bitches."
- Terrell Suggs
The road to Super Bowl LI started on Wednesday, November 9, 2016. The day after Donald J. Trump was elected the 45th president of the United States of America. It was clear nothing productive was going to happen that day so we wrote a simple print ad from the heart.
We circulated it around the agency in the hopes of publishing it to a platform with the biggest audience the we could afford. But first, we brought it to our biggest client. The NFL. Shortly after a campaign was born, a Super Bowl spot was made, and a bronze Clio was awarded.
Below is the original print ad that started it all.
